The Design Phase

Senior Attorney Match’s Design Phase involves the following 4 steps in preparation for brokering the sale of a law firm:

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Determine the value that a selling law firm offers

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Analyze who wants and needs what a selling law firm has

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Determine a selling law firm’s preferred sale option(s)

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Strategize about payment terms to pursue from a purchaser

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CONTACT ME TO DISCUSS THE DESIGN PHASE

Blue infographic button with yellow text reading "STEP 1:" and white text reading "DETERMINE THE VALUE THAT A SELLING LAW FIRM OFFERS."
Infographic with five sections: Book of Business with client images and lists, Client Volume by Practice Area with stacked green books, Revenues by Practice Area with a pie chart, Key Lawyers & Para-Staff with a group photo, and Digital Marketing Analytics with a digital globe and icons.
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Determine the value of what a Selling Law Firm has, including analyzing the following 5 components of value:

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A Selling Law Firm’s Book of Business, including its clients and referral sources

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Client volume by practice area

Revenues by practice area

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Bios, skill sets, and experience of key employee lawyers and para-staff

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Digital Value

Step 2 guide for a selling process, focusing on analyzing potential buyers and the needs a law firm can meet.
A comparison chart showing reasons why law firms buy resources. The top section is for typical purchasers, including new clients, experienced workforce, and digital content, each with checkmarks. The bottom section is for infrequent purchasers, key employee lawyers, highlighting job qualities such as reliable, predictable, safe, and associated with the word job.
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During this step, Senior Attorney Match explores the following 2 purchaser options:

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Typical Option: Sell to or merge with a Growing Law Firm that wants and needs the following 3 resources that Selling Law Firms offer: (a) New clients; (b) An experienced workforce; and (c) Treasure chests of Subject Matter Knowledge to convert to Digital Content.

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Infrequent Option: Sell to internal successors who often prefer maintaining a Reliable, Predictable & Safe Job rather than purchase their boss’ law firm.

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A chart with four categories for law firm growth strategies: Preferred, Potential, Risky, and Alternative to a Sale. Each category contains a specific recommendation.
Green oval button with yellow text saying 'STEP 3 EXPLAINED', white text saying 'WATCH NOW', a red play icon, and a white background.

During this step, Senior Attorney Match assists our clients determine which of the following 4 sale options that they prefer to pursue:

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Join/Seller to a Growing Law Firm (Preferred)

Number 2

Structure an internal sale (Potential)

Number 3

Maintain the Status Quo (Risky)

Number 4

A sale alternative by becoming referring attorney per a given state’s version of Rule 1.5 of the Professional Rules of Conduct

"STEP 4: ADDRESS LAW FIRM SALE PAYMENT OPTIONS."
Comparison chart of legal firm sales models: 'Law Firm Sales 1.0' with earnout, listing client list and referral source list; 'Law Firm Sales 2.0' with fixed price plus earnout, adding digital value and brand equity; and additional payment options including fixed price, buy-sell agreement, and tiered purchase.
'STEP 4 EXPLAINED'

During this step, Senior Attorney Match explains the following 3 payment options available to a Selling Law Firm:

Number 1

Law Firm Sales 1.0, which primarily consists of earnout terms

Number 2

Law Firm Sales 2.0, which includes a fixed payment attributable to a Selling Law Firm’s digital and brand value, plus an earnout

Number 3

Additional payment options, including: (a) A fixed price; (b) A Buy-Sell Agreement; or (c) A tiered purchase approach

Book a free 15-minute Zoom meeting to learn about Senior Attorney Match’s Design Phase